For Spotify Wrapped 2025, we brought fans’ musical habits into the real world with an IRL installation featuring performances, live concerts, and immersive art installations that celebrated their love of music.

Spotify Wrapped 2025

Fan Destinations

We took over Elizabeth Gardens in New York and put on a live performance with a ballerina doing pirouettes inside a snow globe, inspired by Clipse’s iconic lyric, “Ballerinas doing pirouettes inside of my snow globe.”

We went to Miami and created a cabaret-inspired neon installation as a ode to KAROL G’s fans and their love for her latest album.

The Dream Team

Copywriter/Partner: LAUREN TORRES 
Creative Director: TURAN TULUY, MINDY BENNER      
Director: RAMY YOUSSEF
Producer: OLIVA EDGREN