Film | OOH | Social

The Campaign

Fan Life is a global love letter to music fandom. Featuring real fans and the rituals that make each community unique, from dressing up for concerts and bleaching halos into their hair to blackening their teeth to match a favorite rapper, the campaign celebrates fandom in all its forms. It was adapted for markets around the world, including the UK, France, and Mexico.

Fan Life 3.0

We shot the entire campaign with Jonathan Alric of The Blaze, who directed the films and captured all the still photography.

The still photography was shot on film and features real fans celebrating their favorite artists.

The Dream Team

Copywriter: Gus Solis Pena, Jason Scott 
Art Director: Jes Marquez, Melissa Miyamoto-Mills
Producer: Danielle Magee, Kenzie Tankersley
Stills Producer: Christine Young