FACEBOOK GLOBAL CAUSES DAY

Facebook tapped Odysseus Arms to create an internal campaign for a global wide event called Global Causes Day. The event was created to connect Facebook employees to social causes and charities around the world. The goal was to mobilize one of the world's smartest and most innovative workforce to help change the future of our world. 

To do so we had to create a campaign that cuts through the clutter of their everyday media over consumption. The result was a campaign that doesn't feel like the traditional campaign, instead we focused on making art that engage the employees and drives them via their own curiosity. 

Role: Art Director and Designer