SITUATION:

Create a creative agency and help the Instapeer app create a launching plan that will create awareness and financial backing. Also, keeping in mind that the target audience will be in the range of 18 to 39 year olds.  

SOLUTION: 

Meet the target where they are. With the rising skepticism of youth towards advertising, our team decided to place Instapeer in environments that are popular to the youth culture. We want to disarm our target and create a campaign that doesn't disrupt but instead enhance their social interactions.